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Tic Tac Strategy?!

  By _ram-jaane' on April 13, 2009 5:08 PM | 2 Comments

tictac.jpegSo, Tic Tac Mints.

You want one & you usually get one. Great.
You rarely want one though, you want two don't you? and there-in lies the pinch.

If you try & remove two from the given container, the likeliness is that you'll end up with just one or three.If you get one, you persist, but if you get three .. now, do you put the one extra one back, or do you think, well whatever & take all three? I'm guessing the latter & this is probably how they make their money.

The question that's haunted me though, is if this was intended or a fluke?
I was going to tweet about it, but as a colleague pointed out, it's not really a 140 character discussion, this is BIGGER than that. A lot bigger. So what do you think?!

While we discuss, I'm going to write to them & ask too.
I'm not expecting a serious response,but it'll be interesting to see what they say, if anything. :)

I begin here: http://www.tictacusa.com/. The answer isn't in the FAQ and I also find that the contact page has a postal address. No e-mail address, so I think I'll send them a postcard with my question. Will let you know how I get on.

Silent Salutes'


14th April - Below Postcard Sent:

14042009206.jpg

Categories:

  • Ram-blings

Tags:

  • Tic Tac

2 Comments

Anaggh Desai | April 15, 2009 9:29 AM | Reply

Just like all inventions, innovations, ideas must have been a fluke, maybe the inventors, owners family also, then a bright lad/lady in the marketing department must have seen this, done a dip stick study with consumers, focus group etc. thru the agency & doing a brilliant presentation, taken the signoff & launched it.....

Now is the President Marketing!! & the fore runner for CEO position.

Sathya | June 13, 2009 1:22 AM | Reply

I always find myself popping in a (single) tictac just because 3 popped out and I wanted only 2 :-)

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